Understanding Market Data & Charts

Market data on Zora shows how tokens are trading, how activity is changing, and how ownership is distributed. Every Trend and Pair page displays this information alongside an interactive price chart.

You don't need to understand every metric to trade on Zora, but knowing what these stats represent can help you get more comfortable navigating markets.

At the top of each token page, you'll see key stats that summarize the market's current state:

• Market Cap: The total value of all tokens in circulation. This gives you a sense of a market's size relative to others on Zora.

• 24h Volume: The total value of all trades in the past 24 hours. Higher volume means more recent trading activity.

• 24h Change: How much the price has moved in the last 24 hours. Positive changes appear in green, negative changes appear in pink.

• Holder Count: The number of unique wallets holding the token.

• Pair Count (Trends only): How many Pairs exist under a Trend. More Pairs means more content and trading activity within that Trend.

Below the stats, each token page displays an interactive price chart. You can switch between two views using the chart type toggle:

• Line Chart: A smooth line showing price movement over time. The line appears with a green gradient when the price is trending up and a pink gradient when it's trending down. This view is best for quickly seeing the overall direction.

• Candlestick Chart: A more detailed view showing open, high, low, and close prices for each time period. Green candles mean the price went up during that period; pink candles mean it went down. This view is useful if you want to see more granular price action.