What are Trends and Pairs?

Zora organises tradeable content into a two-level hierarchy: Trends (parent tokens) and Pairs (child tokens). Understanding this relationship is essential for navigating the platform and making informed trading decisions.

Trends are markets that can be created around a word, concept, celebrity, meme, or topic, such as “horse”, “bitcoin”, “snowstorm”, “lebronjames”, “gtaiv”. Each Trend has its own ticker and serves as a shared market where related content (Pairs) can be traded against.

Creating a Trend establishes a new market on Zora and requires a 1 SOL creation fee.

Pairs (also called Submarkets) are markets linked to individual pieces of content, such as posts, videos, or articles. Every Pair belongs to a parent Trend and trades within that Trend's market.

Example: For example, a viral Elon Musk tweet about Pepe would become a Pair under the $PEPE Trend. When you buy that Pair, you're betting that specific piece of content will gain attention relative to the broader Pepe Trend.

This structure allows markets on Zora to operate at multiple levels.

• At the Trend level, markets reflect broader topics or themes gaining attention across the internet.

• At the Pair level, markets reflect how individual pieces of content perform within that broader topic.

Because Pairs exist within a parent Trend, market activity can flow between the two. Changes in activity around a Trend may influence related Pairs, while strong activity around a specific piece of content can also contribute to overall Trend activity.

This design enables users to engage with both high-level topics and individual pieces of content within the same market system.