What is Zora?

Zora is a social trading platform built on Solana that lets you create and trade tokens linked to content. The platform transforms trending topics, memes, videos, and social posts into markets.

Zora organizes tradeable content into two levels: Trends and Pairs. Trends represent broad topics like "pepe" or "bitcoin." Pairs link specific pieces of content, a viral tweet or YouTube video, to a parent Trend.

Buy Trends you think are about to take off. Memes, moments, ideas–if it’s gaining attention, it’s a market. Pair any related news, links, and content to a Trend to help the market understand what’s happening.

The platform enables you to:

• Create markets representing topics and trends

• Trade tokens linked to specific content (tweets, videos, articles)

• Earn fees when others trade tokens you created

• Discover what's trending through market activity